ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business trends

Global rivals compare clever appliances at Berlin trade show

Asia-Europe competition heats up in the race for AI-enhanced gadgets

Siemens Hausgerate touts its connected appliances at the IFA consumer electronics fair. (Photo by Hisashi Iwato)

BERLIN -- Washing machines that decide how much detergent to use and coffee makers that learn just what kind of brew is to your liking are some of the cutting-edge appliances being showcased at this year's IFA trade show here, in what promises to be a heated competition bewteen Asian and European rival electronic companies over the latest clever devices. 

The event, opened for media previews on Wednesday, is one of the world's largest consumer electronics shows, along with the annual CES expo held in Las Vegas. Last year, it drew 180 exhibitors and more than 250,000 spectators, helping vendors secure 4.7 billion euros ($5.5 billion) in orders.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more