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Business trends

Global tractor makers seek fertile ground in Indian market

Kubota and John Deere face off against local leader Mahindra

Mahindra & Mahindra controls 40% of the tractor market in India.   © Reuters

MUMBAI -- India, the world's largest tractor market, is set to grow even larger over the next decade, and manufacturers at home and abroad are vying to establish deep roots in the South Asian country.

At a sugar-processing plant in a village 200 km southeast of Mumbai, farmers deliver freshly harvested sugar cane. Many use traditional ox-driven carts to transport the harvest, while others employ tractors. One bright-red tractor emblazoned with the logo for Japanese farm equipment maker Kubota lugs a towering stack of cane on an eight-wheel loading bed.

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