Go-Jek and Grab help retailers navigate Asia's congested roads

Infamous traffic and changing tastes force brick-and-mortars to get creative

20181218N Ride-hailing SE Asia (REUTERS)

Ride-hailing apps like Go-Jek and Grab have gained popularity for their motorcycles, which can weave through traffic, an advantage retailers are seeking to tap.

JUN SUZUKI, SHOHEI KONO and MARIMI KISHIMOTO, Nikkei staff writers

JAKARTA/TOKYO/BANGKOK -- Retailers are teaming up with ride-hailing companies in Southeast Asia to bring products directly to customers' doors, saving them the trouble of sitting for hours in some of the world's worst traffic.

Aeon has joined with Indonesia's Go-Jek to start shopping and home delivery services in the country. Customers can order items by smartphone to be picked up at an Aeon store and delivered by a Go-Jek driver. Aeon will also accept Go-Jek's Go-Pay digital money at its stores.

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