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Business trends

Go-Jek and Grab help retailers navigate Asia's congested roads

Infamous traffic and changing tastes force brick-and-mortars to get creative

Ride-hailing apps like Go-Jek and Grab have gained popularity for their motorcycles, which can weave through traffic, an advantage retailers are seeking to tap.   © Reuters

JAKARTA/TOKYO/BANGKOK -- Retailers are teaming up with ride-hailing companies in Southeast Asia to bring products directly to customers' doors, saving them the trouble of sitting for hours in some of the world's worst traffic.

Aeon has joined with Indonesia's Go-Jek to start shopping and home delivery services in the country. Customers can order items by smartphone to be picked up at an Aeon store and delivered by a Go-Jek driver. Aeon will also accept Go-Jek's Go-Pay digital money at its stores.

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