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Business trends

Goodbye, Tokyo: Tea company Lupicia moves HQ to Niseko ski resort

Hokkaido nature better for creativity, CEO Mizuguchi says

A log house for guests and staff houses are being built around Lupicia's new headquarters in Niseko, Hokkaido.

NISEKO, Japan -- Moving his company from the bustling capital Tokyo to the mountainous views of Niseko, Hokkaido, Hiroki Mizuguchi, chairman and president of tea store chain Lupicia is confident that the new environment will bring out the creativity of his staff.

"I should have come here earlier," he said, a year after submitting the paperwork to relocate the company's headquarters. "With artificial intelligence coming, we are only going to be able to survive if we are creative. An environment like this is likely going to help us find the answers to the new era."

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