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Business trends

Google expands in Indonesia's cloud services battleground

Amazon, Microsoft and Alibaba also find market's 150m internet users irresistible

Google CEO Sundar Pichai right, seen at the opening of the new Alphabet's Google Berlin office in Berlin, Germany. The company now has its eyes set on Indonesia.   © Reuters

JAKARTA -- Indonesia is becoming a hot spot for global technology companies keen to get into one of Asia's fastest-growing data markets, where e-commerce and food delivery services are rapidly expanding due to the coronavirus pandemic. The trend toward data localization is also drawing the tech titans to the world's fourth most populous country.

Google has just started offering services such as data storage, security and big data analytics to institutional and individual customers in the country using data centers of local partners. Previously, it had used overseas centers. The shift now gives customers faster service.

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