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Business trends

How one woman opened up Vietnam to Japan's consumer goods

From selling handcrafts to logging $70m in annual sales

Le Van May (left), CEO of Lotus Food Investment and Development, on the hunt for new business ideas at the Foodex Japan exhibition on March 8 (Photo by Ken Kobayashi)

TOKYO -- Lotus Food Investment and Development may not be the most famous name in Japan's consumer goods industry, but it has established itself as the go-to company for anyone wishing to enter the Vietnamese market.

The founder and CEO, 47-year-old Le Van May, has transformed a small wholesaler of houseware into a major distributor of diapers, baby formula and Japanese food in the Southeast Asian country.

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