Humble Indian fabric enjoys limelight under Modi

Worn by Gandhi, handmade 'khadi' now finds favor with designers and Bollywood

20181221 Khadi fashion show

Models walk on the ramp during the event, "Khadi - Transcending Boundaries."  © Hindustan Times/Getty Images

KIRAN SHARMA, Nikkei staff writer

NEW DELHI -- Prime Minister Narendra Modi does not hide his love for khadi -- a handspun, handwoven fabric lauded by Mahatma Gandhi and now enjoying renewed interest as an environmentally friendly alternative to mass-produced textiles.

Modi not only sports crisp khadi outfits himself but also encourages other Indians to wear the indigenous cloth known for its coarse texture and natural luster. Companies and designers are now seeking to exploit a growing interest in the fabric, which has seen a sharp spike in sales in recent years.

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