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Business trends

In India, soccer and Hollywood gain on cricket and Bollywood

Huge but isolated market opens up to global entertainment

Indian soccer fans attend an outdoor screening of a World Cup game in Mumbai.   © Reuters

NEW DELHI -- A wave of international entertainment is hitting India, an enormous market with a relatively narrow scope for sports and movies. Soccer fever is encroaching on the country's long-standing love of cricket, while in the cities, Hollywood's popularity is beginning to outpace Bollywood's.

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