In spectator-less Olympics, hotel bust drives retail boom

Money saved from rooms and tickets goes to big-screen TVs and designer handbags

20210720N hotel front desk

A hotel in Chiba Prefecture prepares to host athletes from Europe. Many hotels have been forced to cut rates after the Games' organizer banned spectators for Tokyo area events. © Reuters

KEIJIRO OHATA, Nikkei staff writer

TOKYO -- This month's decision to hold the Tokyo Olympics without fans at venues around the capital has dashed the hospitality industry's hopes of a boost to business, but sales of pricey watches and TVs are on the rise instead as consumers put freed-up money elsewhere.

The cost of hotel rooms has plunged since the July 8 announcement as businesses try to woo back travelers. The median price for a room for two adults on Thursday -- the day before the opening ceremony -- at hotels on booking site Jalan slumped roughly 30% from 9,750 yen ($89) as of June 30 to about 7,000 yen on Sunday. There was an especially sharp drop on the day of the decision.

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