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Business trends

India launches sale of green air conditioners to cut emissions

State-owned EESL offers cheap, efficient cooling systems

Brides and grooms sit next to an air conditioner as they wait for the start of a mass wedding ceremony at Ramlila ground in New Delhi June 15, 2014.   © Reuters

NEW DELHI -- Keen to encourage energy conservation, Prime Minister Narendra Modi's government has launched a "super-efficient" air conditioner targeted at India's urban dwellers.

The state-owned company behind his product is Energy Efficiency Services, a joint venture between four state-run enterprises -- NTPC (formerly National Thermal Power Corp.), Power Finance Corp., REC (previously known as Rural Electrification Corp.) and Power Grid Corp. of India.

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