India lays down rules for online services to protect consumers

Guidelines already cover goods but government widens remit to prevent fraud

20191001 india e-commerce

Morgan Stanley said in a February report that e-commerce in India is set to reach $230 billion by 2028. © Reuters

MOULISHREE SRIVASTAVA, KrASIA

BANGALORE -- India has widened its e-commerce guidelines to protect consumers to include services such as video streaming, online ticket booking and ride-hailing, from covering just online retailers previously, local media Economic Times reported.

According to a senior official from the consumer affairs ministry, the preliminary draft published last month is being revised and will be posted again to elicit public views.

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