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Business trends

India spending on mobile phone use plunges to new low

Industry's adjusted gross revenue falls 13% in March quarter

A woman speaks on her mobile phone as she walks past a shop displaying Idea Cellular's logo
The price war pushed the domestic operations of top Indian carriers such as Bharti Airtel and Idea Cellular into losses.   © Reuters

MUMBAI (NewsRise) -- Consumer spending on mobile phone services in India has hit a new low since the entry of billionaire Mukesh Ambani's Reliance Jio Infocomm about two years ago, underscoring the unrelenting pressure on the industry's profitability by a prolonged price war.

According to the Telecom Regulatory Authority of India, adjusted gross revenue for the industry, which is a measure of actual consumer spending, fell 13% to 357 billion rupees ($5.19 billion) in the three months ended in March. Kotak Institutional Equities estimates consumer spending on mobile phone services, after adjustments, to have fallen 13% to 298 billion rupees during this period.

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