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Business trends

Reliance Jio's latest price cut sets up new round in India telecom war

Mukesh Ambani's deep pockets push rivals to the edge in fight for profits

An advertisement for Reliance Industries' Jio telecom unit is seen in Mumbai. (Photo by Mamoru Yago)

MUMBAI -- Just when Indian telecom companies thought the price war unleashed by new player Reliance Jio Infocomm was over, the company -- owned by the deep-pocketed Mukesh Ambani -- cut prices further in the New Year, possibly setting off the final phase of hyper-competition for subscribers in the already low-tariff market.

Under its new offer, Reliance Jio will implement a 50-rupee ($0.79) price discount across its plans, or 50% more data at existing prices. That leaves its basic monthly package at 149 rupees, which Reliance Jio says is the lowest in the industry.

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