MUMBAI -- Just when Indian telecom companies thought the price war unleashed by new player Reliance Jio Infocomm was over, the company -- owned by the deep-pocketed Mukesh Ambani -- cut prices further in the New Year, possibly setting off the final phase of hyper-competition for subscribers in the already low-tariff market.
Under its new offer, Reliance Jio will implement a 50-rupee ($0.79) price discount across its plans, or 50% more data at existing prices. That leaves its basic monthly package at 149 rupees, which Reliance Jio says is the lowest in the industry.
