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Business trends

Instant noodles reach deeper into hungry Asia

Japanese players home in on China and Myanmar to win back the crown

Master Kong noodles line the shelves of a Beijing supermarket. More than 100 billion packets of instant noodles are sold across the world annually.   © Reuters

TOKYO -- Sixty years since Japan's Nissin sold its first packet of chicken ramen, instant noodles have become ubiquitous around the world, with more than 100 billion units sold yearly. Now big producers are zeroing in on growing markets like China, India and Brazil in a bid to capture even more hearts and stomachs.

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