ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business trends

J-beauty brands look beyond China success

Buoyed by millennials, smaller players are venturing into new markets

MTG's cosmetic shop in Tokyo
Chinese tourists have helped drive up sales of MTG’s ReFa facial and body massage devices.

TOKYO -- The flood of Chinese tourists to Japan has given a fresh uplift to the high-end beauty products market. Buoyed with success, some niche brands are now venturing beyond China.

Nagoya-based MTG, which sells health and cosmetic tools that cost hundreds of dollars, is gearing up for further expansion abroad. The company made its stock market debut in Tokyo on Tuesday, raising 34.2 billion yen ($309 million).

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more