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Business trends

Japan golf industry looks to cash in on Matsuyama's Masters win

Domestic makers hope victory raises visibility of Japanese gear in US

TOKYO -- Hideki Matsuyama made golf history on April 11, becoming the first Japanese to win a men's major and unleashing a frenzy by the country's golf industry eager to cash in on his success.

"Amateur golfers are always eager to know what gear pros are using," said a spokesperson for Sumitomo Rubber Industries, a major golf equipment maker whose gear Matsuyama used at the prestigious Masters Tournament. "His victory will have a positive impact on our business."

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