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Business trends

Japan makes ecobags greener and prettier

Some consumers spare no expense to help the environment while looking stylish

PLECO's eco bags aren't just pretty, they are also bio-degradable. (Photo by Keiichiro Sato)

TOKYO -- A month has passed since Japan started charging fees for plastic shopping bags at stores on July 1. People started to realize that single-use shopping bags are not good for the environment as they are easily forgotten and thrown away. Some consumers are willing to pay for reusable bags made of greener materials or that tell a story they can relate to.

"I have felt uncomfortable about 'eco' bags made of non-biodegradable materials," said Kyoko Mitobe of Fringe, which sells handmade products crafted with natural ones.

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