ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business trends

Japan's cashless payment players burn cash to draw customers

Generous campaigns and upcoming sales tax hike will be strong incentives

New players see huge opportunities in Japan's growing cashless payments market (Photo by Maho Obata).

TOKYO -- Operators of cashless payment systems are struggling to expand in Japan, urging companies like SoftBank's affiliate QR payment service PayPay to invest in promotional campaigns in a bid to increase customers.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more