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Business trends

Japan's cosmetics exports head for sixth straight annual record

Asian tourists who become repeat customers at home drive steady rise

New products from Shiseido hit the Chinese market. Japanese cosmetics brands are cultivating demand from customers who have returned from trips to Japan. (Photo by Tsukasa Morikuni)

TOKYO -- Japan's cosmetics exports are on track to surpass 500 billion yen ($4.53 billion) for the first time in 2018, marking a sixth consecutive record year, thanks to Asian tourists who continue to buy these products after returning home.

Exports in the January-November period grew 44% on the year to 482.8 billion yen, according to a tally of 16 types of cosmetics compiled from trade data by Nikkei. Demand for gifts tends to boost exports in December, and with major cosmetics makers' plants running at high capacities, the full-year figure is expected to reach around 520 billion yen.

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