
SAITAMA, Japan -- Factory tours have been around for ages, a staple of corporate public relations and community outreach. But food makers in the Tokyo area are putting a new spin on these typically ho-hum visits, riding the wave of "experience tourism" by setting up mini theme parks and museums to attract visitors.
Fueki Shoyu Brewery in Saitama Prefecture is one of them. As part of its 230th anniversary celebration, the soy sauce brewery opened its Kinbue Shoyu Park on Nov. 16.