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Business trends

Japan's mom-and-pop shops gain global e-commerce platform

Trade initiative will link to sites in 18 foreign markets

The platform operators will negotiate and complete purchases in Japan. Currently, seller businesses must pay to list their offerings on third-party marketplaces.

TOKYO -- Japan will help smaller domestic companies sell their products in 18 markets abroad, offering them free access to e-commerce sites in regions including Asia, the Middle East, Europe and the Americas.

The Japan External Trade Organization will set up the framework to promote exports by small and midsize companies, capitalizing on the rising popularity of Japanese products around the world. A total of 24 e-commerce site operators from Japan and abroad will sell goods under the program starting this summer.

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