TOKYO -- Plant-based meat is finally starting to catch on in Japan, with rising numbers of health-conscious consumers spurring food manufacturers to offer more and tastier selections.
The trend -- largely imported from the West -- initially attracted non-meat food processors. Since then, established meat companies such as NH Foods -- Japan's biggest meat company and known as Nippon Ham -- and Itoham Foods have entered the market, driven by the fear of being left behind.
