PALO ALTO, U.S. -- Japanese spirits makers are working to gain a foothold in the U.S. market with shochu, a distilled liquor made from grain or sweet potatoes.
In early September, the Japan External Trade Organization and members of the industry sponsored the Spirit of Japanese Shochu, a promotional event in San Francisco. Ten shochu distilleries from Japan participated in the two-day event, meeting with importers, restaurateurs and bar owners, as well as members of the public.
