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Business trends

Japan's shochu makers take a shot at US spirits market

The drink goes surprisingly well with pizza and tacos, enthusiasts say

Attendees at the Spirit of Japanese Shochu event in San Francisco sample different varieties of the liquor in early September.

PALO ALTO, U.S. -- Japanese spirits makers are working to gain a foothold in the U.S. market with shochu, a distilled liquor made from grain or sweet potatoes.

In early September, the Japan External Trade Organization and members of the industry sponsored the Spirit of Japanese Shochu, a promotional event in San Francisco. Ten shochu distilleries from Japan participated in the two-day event, meeting with importers, restaurateurs and bar owners, as well as members of the public.

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