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Business trends

Japan's soccer clubs look to score in Southeast Asia

Team sponsors raise brand recognition via players' schools and exhibition matches

Students in Yangon participate in a soccer program run by the Albirex Niigata club. (Photo by Yuichi Nitta)

YANGON -- Clubs from Japan's professional soccer league are trying to raise their profile in Southeast Asia through soccer schools and event sponsorship. They are also taking advantage of their growing popularity in the region to branch out into other fields and bring in additional income.

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