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Business trends

Japan's 'udon duvet' whets insomniac appetite for noodles

Quirky comforter stokes US and Chinese interest in Japanese design

A woman sleeps under an "udon blanket" whose design was inspired by the Japanese noodle. (Photo by Yuki Kohara)

TOKYO -- Eating noodles at night might be a no-no for carb-conscious hipsters, but what about going to sleep entwined in an udon noodle duvet?

Japan's latest sleep sensation offers just that experience, and it has proved a hit with consumers in China, where a surge in demand for quality Japanese products has lately helped turn a trade deficit with China into a surplus.

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