Japan splurges on Valentine chocolate even as cocoa prices surge

Makers and department stores find novel ways to keep customers sweet on treats

20240213 Valentine Day World map

The Matsuya Ginza department store in Tokyo offers a wide variety of Valentine's Day chocolates. (Photo by Chihiro Ishikawa) 

CHIHIRO ISHIKAWA, Nikkei staff writer

TOKYO -- Record-high cocoa prices are doing little to take the edge off Japan's appetite for chocolate as candy makers and department stores dish up Valentine's Day treats.

Japanese confectioners have been hiking chocolate prices amid rising costs of cocoa beans, a key ingredient in chocolate, as well as high costs for other materials, logistics and energy, along with the weak yen. Lotte and Meiji raised prices for chocolate in September and October, respectively.

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