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Business trends

Japan startups cash in on e-learning demand spurred by COVID

Experts see expanding beyond providing lessons key for further growth

Tokyo-based startup Phonim launched online music lessons in July, one of a number of education businesses cashing in on growing demand for online learning during the coronavirus pandemic.

TOKYO -- This winter holiday season will be a lot quieter in Japan as coronavirus infections surge, a domestic travel campaign has waned and the declaration of a new COVID-19 state of emergency as early as Thursday covering Tokyo and surrounding areas looms. Still, people are finding alternative ways to fill their time as startup companies are providing e-learning programs in a wider range of areas.

From cooking to playing instruments, education businesses are cashing in on growing demand for online study as the pandemic dictates that people spend more time at home. Staff at startups have been racking their brains to find ways to retain customers and improve lesson quality to prevent demand from diminishing once the global health crisis comes under control.

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