ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business trends

Japanese candy makers ride Southeast Asia convenience store wave

Established distribution networks offer instant access to a vast consumer base

Black Thunder chocolate bars made by Yuraku Confectionery. It and other midsize Japanese candy makers are trying to expand their presence in Southeast Asia.

TOKYO -- The convenience store boom in Southeast Asia is providing midsize Japanese confectioners a new opportunity to enter the growing market. The stores' established distribution networks offer the candy makers instant access to sales channels, which until now has been the biggest challenge smaller players had to face. 

This has encouraged Japanese companies to make an ambitious push into the market, with one company deciding to produce locally.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more