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Business trends

Japanese sake industry opens breweries and farms to tourists

Hands-on experiences aimed to improve foreign market and increase exports

Foreign students participated in a rice planting demonstration event in June held by Japan’s largest sake brewery, Hakutsuru Sake Brewing. (Photo by Eri Sugiura)

TOKYO -- Japanese sake makers are starting to refine their marketing operations, offering local experiences to foreign tourists, amid expectations of boosting international shipments and appeal.

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