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Business trends

Japanese startup cultivates e-money platform for Asian farmers

Cashless transactions planned to boost growers' annual earnings by $1,000

Nippon Biodiesel Fuel will use its AgriNet platform to begin connecting Indian farmers like these with agrimarkets from September.

TOKYO -- Japanese startup Nippon Biodiesel Fuel is set to launch its AgriNet website that connects farmers with other sectors -- such as agrimarkets, equipment dealers and banks -- transforming the way agricultural regions do business.

Among other functions, the website will allow villages to sell crop yields collectively to buy equipment and fertilizers, with all transactions made with mobile money.

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