TOKYO -- Personalized products are taking the beauty industry by storm, with consumer goods company Kao set to join the trend next year with bespoke skin care offerings based on genetic information.
The Japanese company will use genetic data carried in ribonucleic acid to make predictions about customers' risks for wrinkles and other aging-related conditions, as well as dermatologic disorders. It will then formulate skin care products for maintaining healthy skin. Prices and sales channels will be determined later.
