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Business trends

Kao jumps on customization bandwagon with gene-based skin care

Shiseido also moves into personalized cosmetics with app- and AI-based solutions

Shiseido's Optune system makes use of a smartphone app before dispensing skin lotion in one of up to 1,000 possible combinations, based on time of day, temperature and humidity.
MOTOKAZU MATSUI, Nikkei staff writer | Japan

TOKYO -- Personalized products are taking the beauty industry by storm, with consumer goods company Kao set to join the trend next year with bespoke skin care offerings based on genetic information.

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