Kyushu Railway partners with Alibaba to draw Chinese tourists

Japanese companies lean on China's IT giants to promote regions

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Makoto Kouyama, CEO of Alibaba.com Japan, left, and Koji Karaike, chairman of Kyushu Railway, at a news conference held in Fukuoka on July 23.

AKIHIDE ANZAI and YOICHIRO HIROI, Nikkei staff writers

TOKYO/ FUKUOKA -- Alibaba Group Holding and Kyushu Railway announced Monday a partnership aimed at drawing more Chinese tourists to Kyushu island, the third largest in Japan.

Kyushu Railway is a company under Japan Railways Group and operates hotels and restaurants, and organizes package tours in the region. Under the agreement, Alibaba will sell Kyushu Railways' tour packages, rail tickets and hotel rooms on its travel site "Fliggy" which is visited by 10 million users each day. In return, Kyushu Railway will install Alibaba's mobile payment service Alipay in its group companies.

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