HONG KONG -- Luxury brands are turning to China with aggressive digital campaigns in hopes of boosting revenue as the coronavirus pandemic paralyzes international travel and keeps brick-and-mortar shops shuttered.
In the past few months alone dozens of brands -- including Cartier, Montblanc and Prada -- have set up online shops in China. It is a trend that would have been all but unthinkable even a few years ago, when the idea of selling fine leather goods and exquisite jewelry online was looked down on by those in the industry. But that was before the coronavirus.
