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Business trends

Malaysia's Astro targets Netflix and Amazon with streaming launch

CEO says local content and market knowledge offer edge over rivals

Malaysian broadcaster Astro is eyeing a streaming service to challenge rivals such as Netflix and Amazon. (Source photos by Reuters) 

KUALA LUMPUR -- Malaysia's largest pay TV operator, Astro Malaysia Holdings, is looking to start a streaming service to take on deep-pocketed rivals such as Netflix and Amazon Prime.

The service would be launched next year and feature Astro's original content to target the Malaysian audience that international digital broadcasters have pursued, Astro CEO Henry Tan told Nikkei Asia in an interview.

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