ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business trends

Modern Vietnam's economy: The rise of the retail chain

Zara, Circle K edge out communist country's family shophouses

A super market in Hanoi and a Zara outlet in Ho Chi Minh City: Retail chains and brand names are quickly winning over shoppers in Vietnam. (Source photos by Ken Kobayashi and Kazumi Saito)

HO CHI MINH CITY -- The yoga students have to walk past blue-and-green iguanas and jars of hummus at the entry to get to Hanna Nguyen's home studio. Nguyen started offering workout classes by converting the ground level of her house into a business, while the family lives upstairs. Vietnamese have done this for centuries -- work on one floor, sleep on another -- but the 21st century has brought new competition: retail chains.

Nguyen competes with Elite Fitness, California Fitness and Yoga and other big gym brands that were almost nonexistent a decade ago.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more