ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business trends

Mom and pop 2.0: Asia's traditional retailers embrace tech

India's StoreKing and Indonesia's Warung Pintar are not out to disrupt an industry

Traditional grocery stores in developing Asia have found digital partners that are helping them remain relevant in the 21st century.   © Reuters

JAKARTA/MUMBAI -- For Renuka, a 36 year old living 110 km southwest of Bangalore, shopping became a lot easier after her local merchant adopted a service from StoreKing, an Indian startup bringing e-commerce to rural mom and pops.

Her village shop used to carry basic shampoos, soaps and not much else. But now, "recharging mobile phone talk time and transferring money has become a lot easier," she said. And a lot less of a time sink. Renuka no longer has to journey 20 km to the next town to carry out these tasks.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more