JAKARTA/MUMBAI -- For Renuka, a 36 year old living 110 km southwest of Bangalore, shopping became a lot easier after her local merchant adopted a service from StoreKing, an Indian startup bringing e-commerce to rural mom and pops.
Her village shop used to carry basic shampoos, soaps and not much else. But now, "recharging mobile phone talk time and transferring money has become a lot easier," she said. And a lot less of a time sink. Renuka no longer has to journey 20 km to the next town to carry out these tasks.
