
YANGON -- Most of Myanmar's middle class still depends on local markets for fresh fruit and vegetables, but the country's biggest retailer is trying to change this.
Since last year, supermarket operator City Mart Holdings has been offering fresh, direct-from-farm produce after beefing up its cold-transport joint venture with Japanese trading house Sojitz. It also announced in July the acquisition of a hydroponic farm from which it had been sourcing some of its produce.