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Business trends

Naomi Osaka's Aussie win serves an ace for Japan tennis goods

Citizen Watch and Adidas sell out of products sported by new world No. 1

Japanese sales of apparel worn by tennis star Naomi Osaka soared after her Australian Open championship win this weekend, as did sign-ups for tennis schools.   © Reuters
KOSUKE IWANO, Nikkei staff writer | Japan

TOKYO -- Naomi Osaka's second straight Grand Slam victory propelled her to the top of the global tennis rankings -- and sparked a sales bonanza for sportswear makers and sponsors in her home country of Japan.

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