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Business trends

New Chinese perfume brands smell out success at home

Patriotic youth contribute to new national buying trend

Documents sells high-end perfumes at shops in Beijing and Shanghai. (Photo by Tomoko Wakasugi)

SHANGHAI -- In a Chinese fragrance market dominated by European brands, locally perfumes are starting to attract customers, especially among young Chinese, who tend to prefer domestic products to imports.

To Summer, a brand that offers fragrances inspired by Asian culture, has opened showrooms in Shanghai and other large cities in China, while Documents, another brand, counts a venture capital fund affiliated with L'Oreal of France among its investors.

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