ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon PrintIcon Twitter
Business trends

New iPhones debut against rising Chinese competitors

Apple's $749 model will contend with cheaper brands in Asian markets

Tim Cook, CEO of Apple, speaks about the iPhone XS and XS Max at an Apple product launch event at the Steve Jobs Theater in Cupertino, California, on Sept. 12.
Tim Cook, CEO of Apple, speaks about the iPhone XS and XS Max at an Apple product launch event at the Steve Jobs Theater in Cupertino, California, on Sept. 12.   © Reuters

HONG KONG -- Apple unveiled three new takes on the iPhone on Wednesday amid doubts about the company's direction in Asia, particularly in China, where the market is becoming dominated by considerably cheaper local brands.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more