ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business trends

New levels of pet pampering in Japan-- from diapers to MRIs

Animal insurance now covers hedgehogs, flying squirrels and tortoises

Frances Memorial Tokyo, a chapel specializing in pet funerals, holds a demonstration service in Hachioji, western Tokyo.

TOKYO -- When it comes to pampering pets, few people top the Japanese. The market for pet products and services is growing robustly in Japan, even as the number of pets falls. And as households grow smaller, pet owners are more inclined to treat their animal companions as full members of the family.

Many would not think twice about spending hundreds of thousands of yen for Fido or Fluffy to have an MRI scan or go under the knife. But it is not just pooches that get doted on -- pet insurance policies now cover everything from rodents to reptiles.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Discover the all new Nikkei Asia app

  • Take your reading anywhere with offline reading functions
  • Never miss a story with breaking news alerts
  • Customize your reading experience

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more