TOKYO -- No one can predict when the new coronavirus pandemic will be fully brought under control in Japan, but sporting goods and apparel companies are already preparing for the post-coronavirus period with new products. Yonex has started selling a new racket for tennis enthusiasts, and U.S.-based Nike has added new colors to its popular thick-soled shoes.
The Tokyo Olympics, which have already been delayed once, are about a year away. The current situation is tough, but companies are laying the groundwork for future growth.
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