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Business trends

Nike shrugs off Japan boycott threats after controversial ad

Brand places faith in young fans of tennis star Naomi Osaka

Passers-by watch Nike Japan’s controversial new ad outside its flagship store in the Harajuku area of Tokyo.

TOKYO -- For the past week, Nike Japan has been the subject of a consumer boycott. But you wouldn't know it from the stream of customers going in and out of its flagship store in Tokyo's Harajuku area on Wednesday afternoon -- so many that staffers had to limit entry to help social distancing.

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