ArrowArtboardCreated with Sketch.Title ChevronTitle ChevronIcon FacebookIcon LinkedinIcon Mail ContactPath LayerIcon MailPositive ArrowIcon Print
Business trends

Nintendo hits the right buttons for gamers in coronavirus crisis

Investors also benefiting after renewed surge in demand for Switch console

Nintendo's Switch is in short supply worldwide due to growing demand amid the pandemic. (Photo by Wataru Ito)

TOKYO -- Investors in Nintendo have picked up on the signal that gamers are sending to the Japanese entertainment group: Its Switch console is hot.

Shares in Nintendo have climbed 40% over the past month, despite coronavirus woes affecting global businesses and investor sentiment, thanks to growing demand for the Switch console as more people self-isolate amid the pandemic.

Sponsored Content

About Sponsored Content This content was commissioned by Nikkei's Global Business Bureau.

Nikkei Asian Review, now known as Nikkei Asia, will be the voice of the Asian Century.

Celebrate our next chapter
Free access for everyone - Sep. 30

Find out more