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Business trends

No toilet paper? No problem: Bidets gain new converts in US

Bathroom tissue panic lifts sales for American startups and Japanese heavyweights

California-based Brondell is among those seeking to bring the bidet to households across the U.S.

TOKYO -- When Japan's Toto installed high-tech toilets at Narita Airport near Tokyo some years ago, the aim was to promote bidets by letting visitors try them upon arrival.

Electric bidets had not taken off abroad, where just 3% of U.S. households have adopted them, against an 80%-plus adoption rate in Japan.

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