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Business trends

North Face owner shrugs off both sides of US-China trade war

VF Corp. escapes nationalist backlash while leaning harder on Vietnam for supply

Although North Face has provided uniforms for US Olympic teams, the brand has so far not been the target of anti-US sentiment in China.   © Reuters

HONG KONG -- Between rising nationalistic anger in China over U.S. government sanctions and tariffs and the country's slowing economic momentum, many American consumer brands are bracing for more turmoil in what had looked to be their most promising growth market.

But for VF Corp., owner of North Face, Timberland, Vans and other clothing brands, the good times are still going strong. Sales in China have expanded around 20% year-on-year for each of the last four quarters, making the market the company's fastest-growing territory.

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