'Okonomiyaki' chain brings taste of Osaka to Asia

Chibo Holdings plans halal items in Japan and new outlets abroad

20180727 chibo halal

'Okonomiyaki' chain Chibo is opening restaurants in Asia, hoping to take advantage of the growing number of international visitors to Japan who have developed a taste for Osaka favorites. 

KANA WATANABE, Nikkei staff writer

OSAKA -- Japanese restaurant chain Chibo Holdings will introduce okonomiyaki -- seasoned pancakes containing vegetables, meat and seafood -- to diners on the Asian continent.

The company hopes to capitalize on the international tourism boom in western Japan to build a following for its restaurants. Okonomiyaki is a specialty of the western prefecture of Osaka.

Sponsored Content

About Sponsored ContentThis content was commissioned by Nikkei's Global Business Bureau.