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Business trends

One year on, 'Premium Friday' loses its shine in Japan

Government-business push for less work, more consumption fails to take off

Isetan Men's department store in Tokyo's Shinjuku district offers workshops on caring for shoes and watches on Premium Fridays.

TOKYO -- Almost a year after its introduction, "Premium Friday," a campaign promoted by the Japanese government and businesses to encourage people to leave the office earlier and open their wallets wider on the last Friday of every month, has failed to catch fire.

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