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P&G joins Japanese alliance against consumer plastic waste

Lotte and Kirin also back new recycling service for glass and metal containers

The plastic-reduction initiative will use Loop, a recycling service operated by U.S. startup TerraCycle, which delivers goods in glass and metal containers. Delivery staff collect the used containers, which are then reused.

TOKYO -- Major food and home products companies in Japan, including the local subsidiary of Procter & Gamble, Lotte and Kirin Holdings, have joined hands on an initiative to establish a recycling system using containers that do not include plastic, Nikkei has learned.

Aiming to reduce plastic waste, the companies plan to start in summer 2020 a service to deliver food, drinks and home products in returnable containers using materials such as glass and collect the empty containers, targeting 5,000 households and shops in Tokyo.

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