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Business trends

Panasonic, Muji and Lawson rush into high-end coffee

Japan Inc. sniffs the fresh scent of inflation in the morning

Coffee beans are now objects of obsession. These particular beans are roasting at a stand at the Coffee Fair in Lima, Peru, on Aug. 25, 2017.   © Reuters

TOKYO -- Corporate Japan has woken up and smelled the specialty coffee market.

It is responding with high-end roasters, home deliveries of green beans and expensive coffee makers. One time-honored operator of low-priced cafes has even proven its nimbleness by starting a new chain, one that is pleasing the new-wave coffee sippers.

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